it is not yet clear to me how quickly the platform will be able to attract customers to the use of the token, but there is definitely a prospect. blockchain can improve this business as well.
I think that a high-quality PR campaign will be able to reveal the platform to interested customers. Now many of them are already using digital payments.
For this business is not so important high-quality advertising campaign, and a simple awareness of the list of opening functions. I'm sure the IEO token sale has already done a great job.