This is indeed where the problem lies.  Forking Bitcoin with Bitcoin Cash was never the issue as that is not uncommon in open source projects.  Using Bitcoin assets like Bitcoin.com to push the unpopular narrative of BCH being the real Bitcoin was where things went bad in my opinion.  I believe had Roger continued publicly positively supporting Bitcoin with Bitcoin.com and launched a competing Bitcoincash.com site, he could have eventually found himself in the good graces of both projects as cooler heads eventually prevailed.