Sportsbooks usually have to do drastical stuff to get more attention, its not like selling apples and make money, they are going against a ton of competition and they are already in a legally gray area (just to give an example, everything is legal in sportsbet.io yet they still can't allow USA players, its just the law) so doing as much marketing as possible is really the only way, if you stop doing anything than you will start losing customers to places that does big marketing. Mia Khalifa could be a weird choice for a sportsbook I would agree with that but aren't we talking about it?
I totally don't know what to think of Mia K as a mark ambassador. It seems at least odd, considering her well-known past and the fact that she openly sympathizes with West Ham. Of course, the buzz is the most important thing in marketing but on the second thought, it leaves a bad taste.
Surely Mia K is not any different from Kim, maybe the biggest influential model of the planet, though I still don't think football is the right place for that kind of initiative. Let the football world for football people.
What do you guys think of this marketing action?