Its hard to predict on new token when start listing in market. Many factor why the price fall or rising but i think mostly depend on the project and which exchanger start listing. If the exchangers is big like binance, it will increase confident for their investor
but for new coins it won't be easy to list there because the fees are very expensive unless they really partner and do IEO there, attract investors not from where the coin listing but all seen from products they develop
The finished product that they offer will determined the directions of the project, if they provide useful service or platform that attract investors the chance of getting good supports and bounced again is high, it will be in the hands of the team behind on how they will penetrates the market to be well known and invites more participants to support and follow the developments of the project they introduced.
Fate of those coins will depends from the full implementations of the products and from the huge support of the communities to achieved success.