If the domain no longer serves the political purpose of promoting BCH, Ver can calculate how much income the domain is expected to generate over time, and use a
net present value estimation of the value of the future income to determine how much the domain is worth. If he receives an offer greater than this amount, he will likely sell the domain.
Yeap. It completely boils down to how much the offer would be; and knowing how passionate Ver is, the offer would need to be far bigger than it's current worth for him to consider selling it. The potential money to be made from making bitcoin.com an on-ramp exchange is just too big. I'm very sure that Roger could get away with selling bitcoin with a 20% premium just because of the domain itself, from taking advantage of people who think bitcoin.com is sort of like the "official bitcoin website" or something lol.