That is adoption and that is what we really want.
It's a good deal for the bank as long as its customers pay fees for the service the bank will be providing. At the end of the day it all came down to making money. But I'm worried about this kind of movement without clear bitcoin laws, for example in the case of Germany, to my knowledge there are no bitcoin laws in Germany yet, which means it's too early to celebrate for things like this.
My friend lives in Germany and has this bank account. She used sometimes to withdraw bitcoins from her account right to the card and btc were converted to EUR. Of course it is not anonymous but convenient way to cash out btc
Oh at least your friend has a good way to use his bitcoins in real life, even if it's indirectly (converting to local currency) ... in my case I need to use exchanges which ends up making me headaches and paying high fees