Actually I am looking at players which had been not signed up in NBA and are now playing in different leagues.
Two of the know NBA players now are Jeremy Lin and Lance Stephenson.
Others are Brandon Bass and Ty Lawson et al.
I guess they are really trying to pull more NBA players for tickets to sell and also if there is a pay per view.
They are paid quite well and this guys needs a job that would pay for their necessities.
Unlike the NBA you will just get 5 to 6 digits for being a bench player while in China there is a chance to be a star and be paid better in the long run.
Yeah, there's more money but there's less fame in overseas. Those players that were not recognized that much in NBA eventually plays in CBA. Like even Stephenson can fight toe to toe against Americans, he wanted to be a star I think. There was a game in which he scored 30+ points in an Asia tournament versus a team in my country Talk N' Text. And most of you maybe does not know Pierre Jackson. He is currently playing in CBA and his stats are decent. It's JUST 40 points per game only

with 9.3 assists and 6 rbs per game. That's quite big even though he's pretty small for his size.
You can't blame people that wanted to play in the other league. Some are just chasing money and wanted to be a star on their team. Unlike in NBA they are benched in which they can't showcase their true potential. Goodluck to them.