...
I am not saying that the CEO of the company is planning to rob its clients. But a dishonest employee, for example. There are too many possible leaks with a pre generated private key. There is no reason to PAY to be exposed to get risk.
...
Or, CEO (I don't know if he really wants to scam or not but why not... crypto is about you don't trust anyone...) will just help an employee to copy the keys and they will share the bitcoins in the end...
So it's not himself directly, but nearly...
I won't buy this wallet despite of the "ultra sexy" design and the heavy marketing stuff... Bitcoin is about the trustless environment, this card is just against the basics of bitcoin...