Though I'm far from being considered an experienced trader, I know this much when in comes to newly released/listed tokens/coins. After going through whitepaper, more factors that have to be weighed in are as follows:

1. When was project launched/token/coin released? Project roadmap?
2. Vesting period/circulation details.
3. Token/coin listed where?
4. Trade volume against circulation/supply.
5. Causes and other details of past price spikes.
6.??
7.Huh
... Experts, please feel free to fill-in, exhaust the list...