The previous Binance IEO was not performing well, many people disappointed with the result. They holding so much BNB for joined IEO but what they can get is not comparable. Most of the participants profit from IEO just to cover their loss from holding BNB. This makes Binance IEO image getting worse.
Is Binance has a strategy to recover its image?
It's wrong to think that every IEO of Binance will be successful, that's being unrealistic.
There is a risk in investing because we don't know if the project will be a success or a failure, so we have to accept if things does not go on our expectation.
There are some IEO in the past that are successful and as long as Binance continues to run and IEO, that will only make the exchange to grow more.
Also, projects that does not perform well in the beginning does not mean it has no chance to grow in the long run.