In my opinion, the strategy that could help people adopt blockchain technology and crypto trading would be making an effort to educate the masses about this technology. People will only adopt something that they have a full understanding of. Campaigns and advertising the technology on social media platforms where most people are participants would go a huge mile in helping the adoption of crypto.
Doing more advertising not only inside crypto related sites but also with other business related places will bring interest to it's viewers, afterwards it will also allow people to come inside and begin to learn things around this industry. Learning the deeper part of this market gives many people the chance to adopt and embrace crypto currency.