Bakkt is targeting institutional investors, and they are still suspicious and cautious of crypto in any shape or form. They will come, but they will do so carefully, one small step at a time. Someone will try it out, see that it works, and others will be encouraged to do the same. Remember, they have no experience with crypto, and their knowledge of it is questionable as well. It is completely new to them, and they need time to become comfortable about it.