First of all it is necessary to develop the liquidity of the tokens and grow the number of users. The more people use antivirus the higher price of the tokens.
I would say this: they need to create demand for tokens, and this will automatically create the liquidity of the buyers, which can compensate for the liquidity of the sellers.
If based solely on token demand in this market, I think it is not enough, because it will be quite small. To create liquidity for the token, they need to spend money for the market maker on the exchanges. Demand and users will come later.