Etherium is in the same park as NXT and Ripple. Average Joe will just not understand it. The only people who are really getting excited about these are the techies and investors. I can just about explain BTC to Joe Bloggs, but they wouldn't get these types of currencies at all. They fail because not because they aren't clever or unique or innovative, but because you have to be in the industry to understand them. Your average person on the street has no clue how fiat currency works. How can you expect them to understand Ether?
Dogecoin on the other hand, as ridiculous as it may be, has brought cryptocurrency to the masses. People get it. It doesn't matter how clever your platform is if you can't appeal to the lowest common denominator.
Bingo! You win. "Best post today" award if there were awards.
This is the exact problems I have had so far with Etherium, NXT and Ripple just too much trouble to use.
The general consumer just wants to go hey i get it and use it, maybe they are targeting different types of users.
This is the problem that all people will face, it is to demanding to understand how it works and how is different. But next and ripple are just scams, at least dogecoin who is also an inflationary coin doesn't promote devaluation and centralization as these 2 + they reach to the masses with a correct attitude. If you would understand that because of inflation and centralization of fiat the world economy is going down, would you buy into a altcoin that follows the same basic principles but has all sort of cool features? plus there is always the possibility of human error in the code, where as fiat is a piece of paper, it is or it isn't, very easy to evaluate if it is damaged, fake etc.
If you want people to use a altcoins as a base for money transactions, an altcoin must have enough of coins for everyone, must be super simple to understand, implement, trade, must be very transparent so that people can trust the developers and etc., must be catchy and not to be be considered as a commodity like precious metals etc.
The question is, how many coins fill these criteria?