The coin has one huge benefit! The name! Forget us nerds. Each coin has to survive in the market later. Dealers and consumers must want to use the coin. Do you want to pay later with a Lemoncoin or a Smartcoin? In addition, you can easily remember the name, it is positive, thus has a good image and it´s has a lot of marketing possibilities with the name.
for all our sake i really hope you are right, in my opinion the name alone can't do too much. Dogecoin as an example, without the community it's just a meme, at the moment this coin has nothing really going for it since the community except for the vocal few doesn't have faith and no one is buying it. Everyone talks about the 'whales' buying it and holding it yet the volume is not even at 5 btc... ever since the great dump of 100 btc. I know I sound very negative but it's just the facts and reality of the situation right now