I think they made a survey, or they check where is the appropriate place they should start or launch their project so that it will be useful and it will be perfectly fitted to the chosen place. With this the project will have a good run on their operations.
They plan to start clinics in USA but the choice of place for clinics and number of the clinics depends from how much money will be collected during STO.
For a successful start of the project and the opening of one or two clinics need $ 1 million. If you remember the successful crypto projects that we are familiar with the forum, it is not so much money