I think they made a survey, or they check where is the appropriate place they should start or launch their project so that it will be useful and it will be perfectly fitted to the chosen place. With this the project will have a good run on their operations.
They plan to start clinics in USA but the choice of place for clinics and number of the clinics depends from how much money will be collected during STO.
It is hard to expect on how much money will be collected for the project, but I support this project because we help the patients with a small amount of money. But small amount means everything.