I use bitcoin as an investment place only and I forget it to pay something that I want. Actually, I don't like to buy something through online shop and anything related to it. I'm scared if I buy a stuff and when it comes to my hand it is different and far from my expectation. I believe bitcoin will be use by most its user as an investment place. They will buy something with use money fiat that common to use and there is no someone who will forbid it.
Yes, most of the people today are seeing bitcoin as store of value and as a investment instruments. I mean the potential profit you can made in the next year or two is great, you just have one quality, have patience and not to be emotional.
Although mass adoption will happen if online merchants will start to accept bitcoin, but currently I'm not seeing it going to happen unless those people behind are also crypto enthusiast.