I let you know way back in january that it cost more than 15K though!
At the time this was begun the price of NXT was half what it is today, you wont get professional players who get their livelihood from this game to play for a couple hundred. And of course casters cost money.
We agreed on sending 15k. If the price of nxt was half, you could wait for few weeks, there is no reason to rush such events.
No, I told you it would be even MORE expensive than it ended up being. Today more than 4500 more people in our target audience who had never heard about NXT, now know all about NXT thanks to that showmatch. And that was after everything went against us, including one of the players being sick so the match had to be postponed by 1 day which made it clash with some other tournaments. But it's still one of the biggest "outside of cryptocommunity" NXT events. The casters did a brilliant job of decribing why NXT is better than Bitcoin, litecoin and DOGE and even sold the "Lite/DOGE is bad for gamers" angle.
If NXT hadn't been added on BTER when it did then the price would've kept falling, it was in free fall (going from $0.12 to $0.03 and the entire community was in agreement that we needed to market as much as possible. It's time people stop thinking that NXT is somehow this golden calf that will just grow up to shoot golden milk out of it's nipples. There are plenty of competitors with nearly all the features that we have, some are even ALREADY OPERATIONAL.
The general public does not give one fraction of a fuck that NXT was "first", that it was made by some reclusive guy called BCNext or even about the more esotheric properties of NXT. If someone else becomes userfriendly and marketed before us, they win, that is the laws of markets.
Now I love NXT and haven't yet sold a single of my NXT, but I manage to look at the situation from a non-biased POV.