- Rewards are given based on post count; and
- More post count generally lowers post quality. << externalities
Since it is highly improbable that we change the reward based on post quality, not quantity. And because of this issue:
There are some campaigns which pay bonus of best posters each week based on their post quality. Criteria to judge best participants simply based on earned merits each week and it probably does not reflect quality of participants correctly. Campaigns I've known are: Bustadice, and ChipMixer. Bustadice has still paid bonus, but I am not sure about ChipMixer (it likely stopped bonus payments).
Posts will be counted by managers, and depend on each manager, there are minimum quality level at which manager will accept (from that level and above) or will reject (below that level) posts made by participants. There are no issues and correlations between more postcounts and lower post quality (in good campaigns managed by good managers).
There are risks for companies and managers if they don't manage their campaigns well, and don't warn to stop spamming from their participants. As a result of that, good managers will definitely do their works well to protect themselves.
Campaign Operators:
Signature Campaigns are a great way to introduce your business and advertise your services to the bitcoin ecosystem but this cannot be abused by you paying people to make poor contributions en masse. As a signature campaign operator you will ultimately be held responsible for the quality of posts of users bearing your signature advertisement and you will need to monitor your users closely or it will be quickly abused. If you are running a campaign and it becomes blatantly obvious to Staff that you are doing little to nothing to stop spam on your campaign you will be issued a PM warning by a Global Moderator that you need to make immediate improvements to curb low-quality posts. You will have 7 days to remove low-quality posters and respond to the message detailing what you are going to do to make changes to your campaign to reduce the amount of spam. If improvements are not noticeable within 21 days of that and Staff do not believe you are doing enough to prevent low quality posts your signatures will be blacklisted from the forum by an Admin and you will no longer be permitted to advertise here in such a way. The Staff and Admins do not want to have to do this but it's a last resort in an attempt to clean up the forum as signature campaigns cannot continue to operate here in such a lazy way as it is not fair that others have to go through pages of drivel to find anything of substance nor should Staff be left to clean up the mess you are paying people to make.
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Types of campaigns:
There are generally two types of campaigns: 'Fixed' campaigns which offer a fixed amount of bitcoins for a minimum of X amount of posts and 'Pay Per Post' which is pretty self-explanatory. Pay Per Post campaigns pay for every post that a user makes and thus tend to be the most abused whilst fixed campaigns tend to limit the amount of spam generated. It's up to you which campaign you choose and both are fine just as long as you have someone monitoring them. If you don't then either form of campaign will be abused. If you want to check out or compare other signature campaigns an overview of all the currently active ones can be found here.
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Please note: You as a campaign will not be warned or have your signatures removed for having a handful of low quality posters on your campaign especially if they're quickly dealt with. We accept that no campaign will be able to stop spam 100% of the time but these guidelines are there for the campaigns where it becomes blatantly obvious they are doing little to nothing at all to try prevent spam and are happily paying people to post rubbish continually even after a warning. Please monitor your users closely and there should be no issues.