Depends, is it real human or bots, from targeted links or not, paid or organic? These are what I mean by "traffic is not a useful metric for measuring the casino's performance."

Buying traffic, using chatbots, and spamming here and there, is easy my friend. With your logic, then anyone can boost sales by simply... buying traffics.

However, only management can have access to meaningful data, e.g., real traffic, demography, bounce rate, average time spent, etc., and use it as one of the metrics for decision making. In term of low activity, it can be used as a reality check, why my shop was so empty? What did I do wrong?

But in my experience, I'd rather disable the analytics (faster load time), keep building, and focus on the customer's experience. Guess what? I'm a much happier person right now. But each entrepreneur has a different approach regarding this, so it's fine as long as it's profitable.

*sorry for slightly off-topic post guys. Not that I tried to defend MintDice, but I cannot stand inaccurate logics.