In my opinion, the strategy that could help people adopt blockchain technology and crypto trading would be making an effort to educate the masses about this technology. People will only adopt something that they have a full understanding of. Campaigns and advertising the technology on social media platforms where most people are participants would go a huge mile in helping the adoption of crypto.
You made a very good point. Educating the people about blockchain technology and cryptocurrency will facilitate mass adoption. However, through my experience in crypto space, I've come to realise that self-taught or self-education is the key to have a full knowledge of blockchain which is always bred by love for the tech. Educating people should be in a way to awake the interest in people and from there, these individuals can carry on personally.