It's significantly faster than BTC or LTC, stable, and not based on memes or cats.

http://www.youtube.com/watch?v=5-KoD7Eg-1A

While it may not be appealing to a seventeen year-old miner sitting at home in his mom's basement with a good strong grip on his... mouse, its design and utility would be highly appealing to businesses that want a currency with fast transaction times, a support team of highly knowledgeable devs, and a conveyance of professionalism.