I think people do not realize the potential in the project as yet or maybe they are waiting for the swap which will be a turning point for HOLO.
Holo reached all time high around 42-43 satoshi, while i feel it will easily cross 100 - 200 sat in the next altcoins bull run.
Yes, due to market fluctuation, many people don't have a strong faith about the Holo because altcoins prices are kept decreasing in the market makes many people fed up to grab the coins. It is the right choice to grab when the coin prices are cheap, but it is impossible to keep on buying them in the market.