K-Pop is a massive industry in itself, which surely has its own ordeals. While this doesn't come in as a major surprise, it feels a bit late if we have a look at all the other parallel industries coming into the blockchain/crypto buzz. Maybe they should've stuck to using an existing blockchain like ETH and created a an ERC token instead of having to invest a lot of fortune for creating their own blockchain.
Either ways, only time will tell of what will happen down the road and for the best of the K-Pop industry, it better turn out to be good.