Whales influence the Bitcoin market trends by utilizing certain trading strategies. The Rinse trade is more effective when utilized by a whale, as they have enough assets to trigger a price movement. To achieve this, the whale sells off a large amount of Bitcoin at prices lower than the market rate. This move could cause a chain reaction in the market as small traders panic and sell off their Bitcoins. The panic sell-off would cause the price of Bitcoin to reach a new low, and the whale buys more Bitcoin than he or she had originally sold. Repeating this technique is what they call the "Rinse and Repeat Cycle".