For a new token, it is important when it lists on the exchange, when the market falls or when the market grows. If the token falls, it will be difficult to return the lost positions even after the market reversal.
Listing is very important in all cases. Investors and traders must have opportunity to buy and sell tokens. But when market falls it is not a good time for listing because a lot of investors are disappointed.
At such a time, many investors are in no hurry to buy tokens and take a wait-and-see position in stable coins. Many have a negative experience of last year, when a lot of tokens fell heavily.
A lot of people lost money in 2018 because in 2017 they bought all tokens that appeared. It is very bad experience. People lost trust in cryptocurrency projects and now it is very difficult to collect money even for good projects.