makes me wonder if there is even another level to it, just think about it: if you pay something you usually want to pay a fair price for it, making sure you made a smart decision.

wouldn't paying with smart coins imply to some extent that both the receiver and the sender of this money actually made a smart decision? I think if one is not aware of it, it will really apply, at least in the long run. Maybe the marketing specialist may tune in on this for a moment?