The South Korea markets,infrastructure,economy is booming for real and no wonder why K-Pop Culture is getting involved into blockchain. K-Pop simply reshaped the music industry and their fans are all over the world like even I got caught into songs from Black Pink ( even if my girl doesn't approve this haha ).
Also if this is the case and if they ever make their own currencies I would invest and the last coin I have invested in ICO was waves 3 years ago because lets be honest , K-Pop are at the beginning of the road. If Hyundai did their own currency why would K-Pop not joining into this cryptocurrency train ? Asians were always one step ahead from Europe in my opinion.