I know that neither of these are directed at me, but YoBit seems like a company that does things their way until they no longer can. Besides, wouldn't it make more sense to let the company choose where they want to spend their money? This is just an example; let's say a significant portion of their customer-base is Russian, but they have no Chinese customers. They could either attempt to spend money on the Chinese section for customer-acquisition, or they could focus on what's been working (Russian section).

The possibilities are endless, but I promise if you try to give the ultimatum "All or none!" then you're likely to get none.