The 40% bonus can be said to be a high bonus that is likely to crash into the price, giving a high bonus does have its own consequences on the token which have both good and bad sides. But to see the long term it is better to reduce the amount of the bonus so that the token has a good flow and doesn't crash quickly.
If I were one of the investors who would avail of a project done plus 40% of the bonus, of course, that would be in my favor especially if that was the case. But if any project campaign ever gives such a headline, they just make sure the price of the token they promote in the market is not affected. Because, if it is not careful and it is not calculated correctly it will surely drop the price of the token in the market.