If enough people believe that it will help increase the odds of another fomo run. It's called fomo for a reason, which means that people have been holding back thinking the price wouldn't go up, but when they see it does they enter the ship.

Did anyone here expect the price to reach $14k this year? No. People were busy discussing scenarios where a retest of the $800 level was an option too. They sold hoping to buy that bottom. Instead, they bought well above their selling price.