The price is going down because the majority of holding the coin are dumping.
Once a coin got listed on major exchanges the majority will dump for profits.
The main reason i guest is from bounty hunters and other for early investors who has bought token for much lower price than the current price and they think that was enough to leave and move to anther project.
Bounty hunters has nothing to do with the price fall of a project. The token allocated for bounty hunters is to small to affect the price. The major cause is when all the investors are dumping their tokens without anyone demanding for the token at the end