Post
Topic
Board Economics
Re: K-POP Company owners are joining the train hype of Cryptocurrency
by
Anegg
on 03/10/2019, 14:49:13 UTC
SM Entertainment, one of the top entertainment company in Sout Korea is planning on making its own blockchain network.

Due to the shareholder revolt and a falling stock price of the company they wanted to create this, in order for the Artists and the company itself be able to directly interact with the fans and be more engaged in the entertainment ecosystem.

What are your thoughts? Do you think this will have a "major" impact?

For more info, refer to these articles: Korea’s Biggest Entertainment Company to Launch Its Own Cryptocurrency and K-Pop Music Giant SM Entertainment Is Planning Its Own Cryptocurrency
I think that it will have a minor impact on cryptocurrency as a whole mainly due to the fact that it will only apply to the entertainers and their fans, although, with the large viewerbase that K-POP does have it may very well prove me wrong and absolutely take off. Additionally, most of the people who enjoy K-POP are from the younger generation and therefore are more digitally savvy, meaning that this cryptocurrency does have the ability to take off within that K-POP ecosystem, especially due to the fact that these fans are absolutely die-hard for their idols.

I'm not sure how much impact it will have, as crypto is already hugely popular in South Korea.

I remember this stat that over 7% of South Koreans (of those surveyed) own some crypto: https://cointelegraph.com/news/south-koreans-invest-an-average-6-000-in-cryptocurrency-says-new-survey

But even if it doesn't have much effect, whatever effect it does have will surely be positive and is another welcome step on the long and bumpy road towards the integration of crypto into mainstream society.
That may be true, however, this is most likely older men and women who are investing their income. I highly doubt that those from the younger generation have much care for their future and therefore most likely haven't invested into cryptocurrency. This could be a turning point for that, especially in South Korea.