Well, these things always happens over the ages. What do you expect? Being honest might bring you something you yourself do want to see. Just like in real life, you do advertise; sugar coating, make your customers that your product is something worth buying, in other words you attract people so that they would be joining you, they will catch up. However, there's something could happened unexpectedly, what I mean there something greater than you do expect. That's why we just need to go with flow, and be cautious as always.