Do you have a Juiice App in the Appstore for Apple IOS ?
As for me, now is the world of technology, but its too early to speak a mobile application at the initial stage of the project
I would not say that this is early. Most of the projects are already launching applications for phones at the stage of early investing, and I think that is right.
You can start at the very beginning, only it all depends on the financial capabilities of the team, and yes, i agree