I also lost confidence in the ico token. very difficult to grow and increase in exchange.
This is not a matter of dev and marketing techniques, I think all altcoins are in a fall position with no exception of new tokens that require large communities and new investors.
we have to wait for alt season and bitcoin dominance decreases.
That is the one of the thing that I dont want in some project they dont have any plan when they are already listed in the market, they need to have a concrete plan that when their coin is below the ico or ieo price they will do some things that may rise the price again. I have seen a ieo with that mindset I will monitor their ieo and will let you know.