if they create a new exchanging service where people could use to dump fiat for bitcoin then it could be a good addition specially for the Japanese people but if they end up creating yet another garbage token then it will be a waste of time. right now i can't tell which one they are going to do, maybe both since the news sites have mentioned both apparently.
I think it will eventually be both. It is now fashionable and gives the opportunity to earn even more money. In any case, the news is interesting. I will follow the development.