Bitcoin is not controlled by anyone. He is not a company to do charitable actions that will improve his reputation. It uses a decentralized network, it is not a company. Also, Bitcoin cannot be sanctioned, precisely because it is not controlled by anyone.
What's next for Bitcoin? A stagnation of about 2-3 years at this price and then a historical boom.
Maybe not controlled by any individuals, and not ultimately under the decision of single big entities, but Bitcoin is somehow still under the sway of several big entities. Since I've come to know it, this decentralisation aspect has been improving by leaps and bounds, to be sure. But the fact that certain parties have tried to influence its directions, (though failed), the fact they thought it was possible said something about the state of Bitcoin then.
What's next? Period of low hype. Quiet adoption.