I am aware of the other projects, but for how I look at this situation Lympo is not only monetizing data but is creating a safe data platform from which you can choose if you what to get money from your own data or keep it safe. This might extend to other information gathering sources for Samsung. Like downloaded phone apps, cookies, messages and data (photos) transmitted to other users for communication purposes on the BLOCKCHAIN. Making it not only secure but using the user's permission could be monetized. I think this is just the beginning for Samsung, a trial if you will. If this partnership would eald any progress they might expand to other sources and for them, it would be easy, they already have a lot of users and preinstalled Samsungs apps, which already have a lot of traffic. And as you say there is a lot of other projects they can partner up and connect to their current customer base.

I have been observing a lot of big tech giants getting into crypto and blockchain-based space and most of them are big flops like Facebook's libra has been dropped by Paypal (https://www.coindesk.com/paypal-withdraws-from-facebook-led-libra-crypto-project)
Nike's blockchain implementation attempts look like garbage (https://thenextweb.com/blockchain/2019/04/25/nikes-cryptokicks-trademark-application-hints-at-its-new-blockchain-ambitions/)
But looking into Samsungs potential and their implemented hardware wallets in their phones, which will increase whit each year. This new partnership with Lympo looks promising and from a strategic point of view crucial for the 4th industrial revolution in dominating data collecting and implementation for business applications.
As a crypto entusiast I like learn more about projects like Lympo, what are other projects that in your opinion can lead crypto space to inovate for the 4th industrial revolution. Would like to hear more from you and what you think about the future tech