Just wanted to get your thoughts on this matter. Can the name of a project provide significant benefit or detriment to a project if it is appropriate/unappropriate or unattractive/attractive -sounding?
I am not sure how much of an impact it has.
As long as the name of a coin is not offensive or violates a copyright law I do not see how the name of a coin could influence positively or negatively the long term success of a coin, what you must care about is whether or not a coin is being developed by serious people, if they have a plan, how trustworthy they are and if their project has any chance to be profitable if you invest in it.
However while the name of a coin should not have an effect on the long term it can have a short term effect, that is why there are so many coins with bitcoin in their name since they want to make you think that somehow they are improving the code of bitcoin and making it better and they do this to create hype.