Just wanted to get your thoughts on this matter. Can the name of a project provide significant benefit or detriment to a project if it is appropriate/unappropriate or unattractive/attractive -sounding?
I am not sure how much of an impact it has.
Unless you come up with an absurd name or offensive in popular languages, you are good to go. Investors would be more focused on the whitepaper than the actual name but it would be better if the name doesn't give a different meaning than what the project is trying to achieve. Many projects also use the names related to the project in a different language.
It would be better if the name sounds original, a name like litecash coin would not thrill people.