If bitcoin's price continues to rise, people will soon be unable to ignore it; it will be perceived as the 'gold standard' for currency.
your problem like many others is thinking that bitcoin is one thing: price
when the fact is that whether people ignore bitcoin or not has nothing to do with its price. price rises and falls only attracts one type of people and that is day traders who are interested in fiat not bitcoin and want to use bitcoin to earn fiat.
the funny thing is that the price drops attracts these people nearly the same as price rise does! because day traders make their profit either way.