We have noticed that a lot of successful ICOs have exhibited common factors. One of these is their use of hype. Another is a detailed presentation of the company's roadmap.
So, you mentioned 5 things that became an ICO success, but you mentioned only two. And what is your problem here at the ICO? 
The roadmap is only planning them based on time. Roadmap to prove the seriousness of project developers in completing their projects. It is not a measure of whether the project is successful or not.