There have been many companies over the last few years that attempted to do something like this that turned out to be scams. From what I am reading from the ANN and the last few pages here, its refreshing to see this one appears to be on the up and up.
Yes, many people have started to glance at the GOLD project, hoping that this event will continue to be sustainable so that it can attract the attention of other communities, so naturally many people will be interested in using the GOLD platform and this can be a success for a special project for this project itself ( gold)