You can't judge projects by how they look,what matters is what they are here to fix in crypto space,i introduced a good privacy altcoin to my friends weeks ago and they neglect it because of its look,the name of the project is sero

How can someone judge a project because of its white&black inky look?the fact is sero is just more than its logo looks and its already trading at a very good price 0.33$ i think,while its ICO price was 0.01cent.

My advice to people like my friends is to always put aside how a project looks,either scam looking or not please take your time to investigate before you decide if its good or not.Some projects are more than how they look,remember that not all shinny things are good either,learn to do research on projects not how they look.
They must be inexperience as they were able to judge the project without reading the whitepaper and checking the team behind the project. But it's hard also to tell someone that invest to it or support it because this is a good project because we don't have the control on what will happen to the project.
Only the team behind it has the control on what they are going to do with the project either continue it's development after successfully raising funds or exit the project and run away the funds. There are many cases like these so it's hard to recommend right now on what project to support or invest.