XRP runs good advertising campaigns even in the worst times. There's always new news of the deal. This causes the price to increase or stop. I'm waiting for new news.
That is not called advertising campaigns, it is known as Guerrilla marketing where XRP tries capturing market through creating fear of missing out feeling among investors. But such strategy doesn't sustain for long and that is the reason why XRP has been dumped over by 90% in last series of months.
This is not called guerilla marketing, it is known as progress - ripple bought 10% of moneygram -huge- !
Ripple is used by FINASTRA -HUUGE-
Ripple does work with ECB FED IMF BOJ BOE and many others.
There is an interesting approach of HYPERLEDGER and ILP of Ripple to connect all commercial blockchains.
Also R3 is using XRP for its intended purposes. Reality is: people dont grasp the huuuuuge picture that is being played out here. XRP will flip efirium and buttscoin