The biggest mistakes developers make that leads to bad ending for many projects are
1. Huge Discounts
Many new projects are still making this mistake over and over again, huge discounts like 50% is insane and it always bother me how the hell the early buyers won't end up dumping since they have already see big profits.
2. Lack Of Solid Products and Ideas
Lack of working products and real use cases is why many investors are not taking new projects very seriously, no one would want to hold such tokens or coins for long, developers need to start working on how their project's token or coin will be very demanding throughout the globe
3. Bad Exchanges
Imagine new projects that make over millions of dollars in ico or ieo and end up listing on bad exchanges with no enough volume, what do they expect to happen?
Huge discount, yeah it should be not too huge that makes later investors lose interest to join the project, maybe 15% is the maximum.
if we are talking about solid products, we should see from what the benefits for the public. If it can be massive adopted by public, then it will be good.
exchanges, yes it must be a good and trusted exchange because we want to make sure that we can buy or sell our coins without problem later.