I also lost confidence in the ico token. very difficult to grow and increase in exchange.
This is not a matter of dev and marketing techniques, I think all altcoins are in a fall position with no exception of new tokens that require large communities and new investors.
we have to wait for alt season and bitcoin dominance decreases.
ICO isn't a token. ICO is a way to distribute the token for shares in the company. But people insist on investing in project with nothing to show.
The altcoin has started. Already people are investing again.