You can't judge projects by how they look,what matters is what they are here to fix in crypto space,i introduced a good privacy altcoin to my friends weeks ago and they neglect it because of its look,the name of the project is sero

How can someone judge a project because of its white&black inky look?the fact is sero is just more than its logo looks and its already trading at a very good price 0.33$ i think,while its ICO price was 0.01cent.

My advice to people like my friends is to always put aside how a project looks,either scam looking or not please take your time to investigate before you decide if its good or not.Some projects are more than how they look,remember that not all shinny things are good either,learn to do research on projects not how they look.
It is true that you say that we cannot judge just by its appearance. But I think what is more important is how we observe and analyze the project to determine how the project is, whether potential or not and will be able to provide us with an advantage, we need to pay attention to how the team behind it in updating and developing their projects.